Data protection

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is WEBA-Fahnen GmbH & Co KG, Eisenbahnstrasse 20, 88255 Baienfurt, Germany, Tel.: +49 751 / 560 11-0, Fax: +49 751 / 560 11-56, E-Mail: info@webafahnen.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The responsible party has appointed a data protection officer, who can be reached as follows: “Mr. Dr. Sebastian Kraska, Attorney at Law, Marienplatz 2, 80331 Munich, +49 89/1891736-0, sk@iitr.de”.

2) Data collection when you visit our website

2.1 During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time at the time of access
• Amount of data sent in bytes
• Source / reference from which you came to the page
• Browser used
• Operating system used
• IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or SSL protocol. TLS encryption. You can recognize an encrypted connection by the character string “https: //” and the lock symbol in your browser line.

3) cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. In some cases, these cookies are automatically deleted after the browser is closed (so-called “session cookies”), in other cases, these cookies remain on your terminal device for longer and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, according to Art. 6 Para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) contact

4.1 Own evaluation reminder

Exclusively on the basis of your express consent pursuant to Art. 6 para. 1 lit. a GDPR, we use your email address as a one-off reminder to submit a review of your order. You can withdraw your consent at any time by sending a message to the data controller.

4.2 ShopVote

We use the services of the following provider for evaluation reminders: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

Exclusively on the basis of your express consent pursuant to Art. 6 para. 1 lit. a GDPR , we transmit your email address and any other customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent to us or the provider at any time with effect for the future.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

4.3 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. We use the so-called “business version” of WhatsApp for this.

If you contact us via WhatsApp on a specific transaction (for example, an order placed), we will save and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. b. GDPR to process and answer your request. On the same legal basis, we will ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can assign your request to a specific process.

Use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website) and we will use the cell phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the desired information.

Your data will only ever be used to answer your request via WhatsApp. A disclosure to third parties does not occur.

Please note that WhatsApp Business obtains access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. broadcasts in the US. To operate our WhatsApp business account, we use a mobile device whose address book only stores the WhatsApp contact details of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book, already when using the app on their device for the first time, by accepting the WhatsApp terms of use in the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR has consented. A transmission of data from users who do not use WhatsApp and / or who have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp’s data protection information: https://www.whatsapp.com/legal/?eea=1# privacy-policy

As part of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. come in the US.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4.4 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it is clear from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Data processing when opening a customer account

According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.

A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

6) Use of customer data for direct mail

6.1 Subscribe to our e-mail newsletter

If you register for our e-mail newsletter, we will send you information about our offers on a regular basis. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by e-mail. For this we have to according to § 7 Abs. 3 UWG do not obtain separate consent from you. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Brevo

Our e-mail newsletters are sent via this provider: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we disclose the data you provided when registering for the newsletter in accordance with Art. Art. 6 par. 1 lit. f DSGVO to this provider so that it can take over the newsletter dispatch on our behalf.

Subject to your express consent pursuant to. Art. 6 par. 1 lit. a DSGVO, the provider also performs a statistical evaluation of the success of newsletter campaigns by means of web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with the newsletter content. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

6.4 WhatsApp newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To receive the newsletter, add the mobile phone number you have provided to the address contacts of your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending newsletters. We will then add you to our newsletter mailing list.

The data collected by us when you register for the newsletter will be processed exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. After you have unsubscribed, your mobile phone number will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Please note that WhatsApp receives access to the address book of the mobile device we use to send the newsletter and automatically transmits telephone numbers stored in the address book to a Facebook server in the USA.

To send our WhatsApp newsletter, we therefore use a mobile device in whose address book only the WhatsApp contact data of our newsletter recipients are stored. This ensures that every person whose WhatsApp contact details are stored in our address book, already when using the app on their device for the first time, by accepting the WhatsApp terms of use in the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR has consented. A transmission of data from users who do not use WhatsApp and / or who have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp’s data protection information: https://www.whatsapp.com/legal/?eea=1# privacy-policy

As part of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. come in the US.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

6.5 Shopping cart reminders by e-mail

If you cancel your purchase with us before completing the order, you have the option of receiving a one-off e-mail reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you will only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later date. The data we collect when you register for our e-mail notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a message to the person responsible named at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.6 Advertising by letter post
On the basis of our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and – insofar as we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. f GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

7) Data processing for order processing

7.1 Transmission of image files for order processing by e-mail

On our website, we offer customers the opportunity to commission the personalization of products by sending image files by email. The submitted image is used as a template for personalizing the selected product.

The customer can use the email address given on the website to send us one or more image files from the memory of the device used. We then collect, save and use the files transmitted in this way exclusively to produce the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b GDPR.

After the order has been processed, the transmitted image files are automatically and completely deleted.

7.2 Transmission of image files for order processing via upload function

On our website, we offer customers the opportunity to order the personalization of products by submitting image files via an upload function. The submitted image is used as a template for personalizing the selected product.

The customer can use the upload form on the website to send us one or more image files from the memory of the end device used directly via automated, encrypted data transmission. We then collect, store and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the preparation and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b GDPR.

After the order has been processed, the transmitted image files are automatically and completely deleted.

7.3 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be processed in accordance with Art. 6 para. 1 lit. b DSGVO to the contracted transport company and the contracted credit institution.

Insofar as we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you within the scope of our statutory information obligations pursuant to Art. 6 Para. 1 lit. c DSGVO by appropriate means of communication (e.g. by mail or e-mail) about upcoming updates in person within the period provided for by law. Your contact data will be used strictly for the purpose of notifying you of updates we owe you and will be processed by us for this purpose only to the extent necessary for the information in question.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.4 We work with external shipping partners to fulfill our contractual obligations to our customers. We provide your name as well as your delivery address and, if necessary for the delivery, your telephone number, exclusively for the purpose of the delivery of goods Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.

7.5 Transfer of personal data to shipping service providers

– German Post

We use the following provider as transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We disclose your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will disclose in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to the provider. The transfer takes place only as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– DPD

We use the following provider as transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We disclose your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will disclose in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to the provider. The transfer takes place only as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– GLS

As transport service provider we use the following provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany.

We disclose your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will disclose in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to the provider. The transfer takes place only as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
– UPS

We use the following provider as our transport service provider: United Parcel Service Germany Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We disclose your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we will disclose in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to the provider. The transfer takes place only as far as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.

7.6 Use of payment service providers (payment services)

– PAYONE

One or more online payment methods from the following provider are available on this website: PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, Germany

If you choose a payment method of the provider where you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number), as well as information about the content of your order in accordance with Art. 6 para. 1 lit. b DSGVO passed on. In this case, your data will be passed on exclusively for the purpose of processing payment with the provider and only to the extent necessary for this purpose.
– Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make advance payment, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. b DSGVO passed on. In this case, your data will be passed on exclusively for the purpose of processing payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number and, if applicable, data on an alternative means of payment) during the order process.

In order to safeguard our legitimate interest in determining your solvency in such cases, we will process this data in accordance with Art. 6 para. 1 lit. f GDPR to the provider for the purpose of a credit check. On the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

8) Web analytics services

8.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website, which are stored as small text modules on your terminal device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. In the process, transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the context of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with the German Data Protection Act. Art. 6 par. 1 lit. a DSGVO have given.
Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent with effect for the future at any time. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special “demographic characteristics” function and can use it to generate statistics that make statements about the age, gender and interests of site visitors. This is done through the analysis of advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to have cross-device reports generated. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to. Art. 6 par. 1 lit. a GDPR to analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analytics, you can disable the Personalized Advertising feature in your Google Account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the “UserIDs” function can be used on this website. If you consent to the use of Google (Universal) Analytics pursuant to. Art. 6 par. 1 lit. a GDPR, have created an account on this website and log in with this account on different devices, your activities, including conversions, may be analyzed across devices.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. In the process, transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the context of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with the German Data Protection Act. Art. 6 par. 1 lit. a DSGVO have given.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent with effect for the future at any time. To exercise your right of withdrawal, please deactivate this service via the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done through the analysis of advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to have cross-device reports generated. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to. Art. 6 par. 1 lit. a GDPR to analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analytics, you can disable the Personalized Advertising feature in your Google Account settings. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you consent to the use of Google Analytics 4 acc. Art. 6 par. 1 lit. a GDPR, have created an account on this website and log in with this account on different devices, your activities, including conversions, may be analyzed across devices.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9) Retargeting/ Remarketing and Conversion Tracking

Facebook pixel for creating Custom Audiences

Within our online offer, we use the service “Facebook Pixel” of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).

If a user clicks on an ad placed by us on Facebook, a parameter is added to the URL of our linked page with the help of “Facebook Pixel”. This URL parameter is then entered into the user’s browser after the redirection by a cookie that our linked page sets itself.

On the one hand, this enables Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the service to display Facebook ads placed by us only to Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”).

On the other hand, “Facebook Pixel” can be used to track whether users were redirected to our website after clicking on a Facebook ad and what execution actions they take there (so-called “conversion tracking”).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Facebook is usually transmitted to a Facebook server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. come in the US.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Page functionalities

10.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not want the assignment to your account, you must log out before pressing the play button.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the end device used, will only take place if you have given us your express consent to do so in accordance with the German Data Protection Act. Art. 6 par. 1 lit. a DSGVO have given. You can revoke your consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 ShopVote graphics

Graphic elements of the following provider are integrated on our website to display external customer ratings and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in the process, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

10.3 MyFonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive , Woburn, MA 01801, USA

When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider’s servers. In this process, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you provide us with your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font from your computer will be used.

For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.4 Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. The provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google, for the visual design of the Captcha window. This does not involve the processing of any information other than that already transmitted to Google via the ReCaptcha functionality.

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit and transmits these to the provider’s server for evaluation.

The legal basis is our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.5 Google Customer Reviews (formerly Google Certified Merchant Program)

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an e-mail survey from Google.

If you have given your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The review you have submitted will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can withdraw your consent at any time by sending a message to the data controller or to Google.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.6 Applications for job advertisements by e-mail

On our website, we advertise currently vacant positions in a separate section, for which interested parties can apply by e-mail to the contact address provided.

Applicants must provide all personal information necessary to make an informed assessment, including general information such as name, address, and contact information, as well as performance-related evidence and health-related information, if applicable. Please refer to the job announcement for application details.

After receipt of the application by e-mail, the data will be stored and evaluated exclusively for the purpose of processing the application. In case of queries, we use either the e-mail address or telephone number of the applicant. The processing is based on Art. 6 para. 1 lit. b DSGVO (or Section 26 (1) BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about the severely disabled status) are requested from applicants, the processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and meet our obligations in this regard.

Cumulatively or alternatively, the processing of the special data categories can also be based on Art. 9 Para. 1 lit. h GDPR, if they are for the purposes of health care or occupational medicine, for assessing the applicant’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector he follows.

If the applicant is not selected or if an applicant withdraws his or her application prematurely, his or her transmitted data and all electronic correspondence, including the application e-mail, will be deleted at the latest after 6 months following notification. This period is determined by our legitimate interest in answering any follow-up questions about the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b DSGVO (for processing in Germany in conjunction with Section 26 (1) BDSG) for the purpose of implementing the employment relationship.

10.7 Online applications via a form

On our website, we advertise current vacancies in a separate section, for which interested parties can apply using the appropriate form.

Applicants must provide all personal information necessary to make an informed assessment, including general information such as name, address, and contact information, as well as performance-related evidence and health-related information, if applicable. Please refer to the job announcement for application details.

In the course of submitting the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application. The processing is based on Art. 6 para. 1 lit. b DSGVO (or Section 26 (1) BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about the severely disabled status) are requested from applicants, the processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and meet our obligations in this regard.

Cumulatively or alternatively, the processing of the special data categories can also be based on Art. 9 Para. 1 lit. h GDPR, if they are for the purposes of health care or occupational medicine, for assessing the applicant’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector he follows.

If the applicant is not selected or if an applicant withdraws his or her application prematurely, the data submitted on the form and all electronic correspondence, including the application e-mail, will be deleted at the latest after 6 months following notification. This period is determined by our legitimate interest in answering any follow-up questions about the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b DSGVO (for processing in Germany in conjunction with Section 26 (1) BDSG) for the purpose of implementing the employment relationship.

11) Tools and other

Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users on page access in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives the corresponding consent by ticking the corresponding box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.

Further legal basis for the processing is furthermore Art. 6 para. 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

You can find more information about the operator and the setting options of the cookie consent tool directly in the corresponding user interface on our website.

12) Rights of the data subject

12.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:

• Right to information in accordance with Art. 15 GDPR;
• Right to rectification in accordance with Art. 16 GDPR;
• Right to deletion in accordance with Art. 17 GDPR;
• Right to restriction of processing in accordance with Art. 18 GDPR;
• Right to information in accordance with Art. 19 GDPR;
• Right to data portability in accordance with Art. 20 GDPR;
• Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
• Right to lodge a complaint in accordance with Art. 77 GDPR.

12.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAIN LEGITIMATE INTEREST, YOU HAVE THE EVERY TIME TO PROCESS YOUR PERSONAL DATA ON THE BASIS OF A CONSIDERATION OF YOUR SPECIFIC SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING, THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION OF THE EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13) Duration of the storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a DSGVO, the data concerned will be stored until you revoke your consent.

Are there statutory retention periods for data that are required within the framework of legal or similar obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required for contract fulfillment or contract initiation and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f DSGVO, this data will be stored until you exercise your right to object according to Art. 21 para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f DSGVO, this data will be stored until you exercise your right to object according to Art. 21 para. 2 GDPR exercise.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.